When a consumer supports their local business owners, they enjoy the benefits they can’t possibly get from shopping at national chains. When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. You celebrate their ups and also encourage their downs. This personal investment isn’t present with a big corporation or chain store. Local businesses give a community its flavor. My brand is different from any chain or corporation out there. I know the products you buy or the services you request on a regular basis and can tailor those services to make your experience even better.
Being a female entrepreneur, and being passionate about what I do, makes me want to reach my brand, ideas and products outward to a bigger audience. I put myself into my work and create something that’s enjoyable on multiple levels. I want to create a connection with my audience not only through my podcast, but through my books, my social media services and the products I will sell. Clever Cakes is owned and operated by your neighbor! I care about and invest in the well-being of my community and its future. Local businesses are more accountable to their local communities and donate more money to non-profits. Besides having my company and brand donate to local charities, I also want to be able to reach a greater audience and help in any way I can through having my brand supported with your help.
I have always wanted to develop a product line. My exclusive tote bags, T-shirts, and sneakers, are designed with love, creativity, and passion. Not only do I love a great product, but I also love a great cookie. I have loved to bake since I was younger. There’s nothing quite like taking a bite out of a fresh cookie! Eventually, I would like to sell those during the fall and winter months and also have subscription boxes that are unique and make each customer feel that way as well. This is why my brand, Clever Cakes is so important to me.
It’s more than just having a dream fulfilled. It’s also being able to reach out and knowing that small businesses do not always stay small – hence why corporations are developed through the priceless support of local and small businesses. We need to make sure we publicize and highlight the successes of female entrepreneurs. Role models are a motivators and many women who own a small business, are sought out by young girls and offer them mentor-ship and investment in their ideas.